“The Unspoken Izakaya Etiquette Along the Path of the Toast” Kanpai no Michi (乾杯の道) Menu concept by Bee Leaf for Ram & Roll Dubai Working with Ram & Roll has brought us full circle back to our roots — years spent creating cocktails in Japanese-style restaurants have shaped this creative journey, and now we are thrilled to present a cocktail menu that is both unique to the brand’s identity and grounded in story. What is Ram & Roll? Ram & Roll isn’t just a name — it stands for Ramen & sushi rolls , served in an Izakaya-style setting where the essence of authentic Japanese flavours takes centre stage. Knowing this meant that our direction for the cocktail programme had to reflect ritual, Japanese identity and respectful homage—not overly experimental, but a pure tribute to culture. Ram & Roll was born as a food-experience venue, where the drink programme supports and completes the journey. Thus, rather than pairing cocktails with food courses in the usua...
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Designing the Flavour Story at SO/ Hotel RAK A Creative Collaboration Across the Hotel’s Signature Outlets In the Emirate of Ras Al Khaimah , the striking new SO/ Hotel made its debut in November 2025, unveiling a bold collection of dining experiences and entertainment spaces that reflect the brand’s signature style and energy. For us, this project became an exciting opportunity to contribute to the region’s evolving culinary landscape by shaping a beverage identity that complements the hotel’s vision. We were invited to craft tailored cocktail programs for three of their F&B venues , each one with its own personality, purpose, and creative direction. What made the collaboration truly inspiring was the diversity of the concepts themselves. Three venues, three distinct stories — and the challenge of designing flavour journeys that honour each space while maintaining a unified SO/ narrative. Here’s how that vision came to life... CHIANO RISTORANTE A CULINARY JOURNEY THROUG...