KSA Mixology Experience: A Glimpse into the Future of Drinks 14-15 May 2024 - Great Futures Riyadh The Middle East has certainly been capturing global attention in recent years, and as residents of Dubai for many years, we couldn’t be more proud. While we haven’t yet explored every country in the region, we were fortunate to have an incredible opportunity to collaborate with Diageo for the Great Futures event in Saudi Arabia this past May. As part of Diageo ’s impressive portfolio, Tanqueray has long been a staple in the world of premium gin. Recently, the brand made waves with the launch of Tanqueray 0.0 , a non-alcoholic version of their iconic gin. It's exciting to see how the no- and low-alcohol market has grown in the past few years. This shift reflects several factors: more mindful drinking, a greater focus on health and wellness, and changing lifestyle choices. In our opinion, Tanqueray 0.0 stands out as one of the best non-alcoholic gins on the market today, ...