BEE LEAF

 EVERYONE'S LOVES NEGRONI!! Italians do it ... Bitter! Let’s be honest, we don’t come into this world loving bitter tastes. Our palates develop over time, and we learn to appreciate complexity and depth. But, in nature, the bitter taste is a warning. Animals often associate bitterness with poison, which is why it’s a bit of an acquired taste for humans. Do you remember the first time you tasted a Negroni? Was it love at first sip? Well, maybe if you were already into bittersweet drinks like an Aperol Spritz or Americano, or if you’re one of those coffee-and-tea-without-sugar people (or if you’re from South America and already know 'mate'!) But if you weren’t used to bitter flavours, I’m guessing it wasn’t an instant romance. But guess what? Over time, the Negroni has conquered the globe. It’s now one of the most popular and recognisable cocktails in the world! According to Drinks International 2024 , it’s ranked #1 (non-mover) among the top 100 cocktails in terms of consum...

CRAYON Hi-Fi @ BEAD AD   April 2024 You can easily find your Story Highlights by going to your Instagram profile (link below) and tapping on the circle of highlights under your bio.  You should see a collection of them, including one titled "BRED AD 2024" 🐝 🍃 IG Last April, we had the exciting opportunity to bring something fresh and bold to the BRED Street Art & Music Festival in Abu Dhabi – our very own pop-up bar, Crayon Hi-Fi . The concept was a perfect match for the festival’s vibrant, eclectic energy. Nestled in a prime rooftop location with an unbeatable view of the artist’s stage, we crafted a cocktail bar that was not only visually striking but also built to withstand high volumes of guests. From the beginning, we knew the vibe had to be as colorful and dynamic as the event itself. Inspired by the Japanese listening bars, our vision was to create a warm, welcoming space with a nostalgic nod to classic design—think primary colors like vibrant blues, reds, and ye...

🎙 PODCAST SERIES WITH  CRAFT & CULTURE:  Episode 2 - Featuring Jimmy 🐝 We’re thrilled to share that we had the chance to sit down with Sophie from Craft & Culture for the second episode of her incredible podcast series. This episode dives deep into the vibrant world of bartending in the UAE, featuring none other than Jimmy , a two-time UAE World Class Winner . If you’re passionate about the craft cocktail scene or just curious about what goes on behind the bar, this is one episode you don’t want to miss. Jimmy offers some exclusive insights into the UAE bartender community, his journey to success, and what it takes to make it in the competitive world of mixology. Be sure to give it a listen and discover the stories that fuel the UAE's top bartenders! 🔗 YOUTUBE LINK TO FULL PODCAST 🔗  Follow Jimmy : 🐝 Jimmy's IG 🔗 Follow Craft & Culture : Website: craftculture.xyz Instagram: @craftculture_uae

  New Orleans / New York July 21st  to 30th , 2024 Hallo Hallo!! It has been an incredible journey to the annual TOTC which took place in NoLa, the birthplace of many International know cocktails 🍹 Followed by a quick stop to New York City, another iconic location for the global bartender community, the quintessential speakeasy bar scene,  with a terrific guest shift at MACE in Greenwich Village  Casa Lotos Sotol, one of the brands we are advocating for, has been the main star ⭐️  of these events and it was a great honour to share the journey of this unique Mexican spirit with the agave enthusiasts ... surprising them that Sotol is, in fact, not made form agave but from Dasylirion, a plant that grows wild in Northern Mexico and that Sotol is actually an ancestor spirit whose production dates back 900 years ago.

  KSA Mixology Experience:  A Glimpse into the Future of Drinks 14-15 May 2024 - Great Futures Riyadh  The Middle East has certainly been capturing global attention in recent years, and as residents of Dubai for many years, we couldn’t be more proud. While we haven’t yet explored every country in the region, we were fortunate to have an incredible opportunity to collaborate with Diageo for the Great Futures event in Saudi Arabia this past May. As part of Diageo ’s impressive portfolio, Tanqueray has long been a staple in the world of premium gin. Recently, the brand made waves with the launch of Tanqueray 0.0 , a non-alcoholic version of their iconic gin. It's exciting to see how the no- and low-alcohol market has grown in the past few years. This shift reflects several factors: more mindful drinking, a greater focus on health and wellness, and changing lifestyle choices. In our opinion, Tanqueray 0.0 stands out as one of the best non-alcoholic gins on the market today, ...